17 Powerful Reasons Why Every Business Needs a Blog

These records only identify why every business needs a blog.

You find the numbers staggering, don’t you?

Well, I do too!

But I’m not exactly surprised.

I’m talking about a Content Marketing Institute research which revealed that 79% of B2B companies have blogs, while 70% of B2C companies have blogs. 

Now and then, I hear people talk about how much blogging is overrated. I dismiss people who think so as being just unaware of the importance of blogging to businesses.

If you are keen on promoting your business as much as possible at minimal cost, then blogging is the answer.

In this post, I’m going to identify 17 strong reasons why every business needs a blog. These will open up your eyes to the benefits of blogging for business, branding, and marketing. 

The rules of business and marketing have changed remarkably from what they used to be half-a-century ago. 

To make greater conversions and stay ahead of the competition today, entrepreneurs utilize all possible means to remain in the thoughts of prospective customers.

And the Internet has a huge role to play in all of this.

A business blog refers to a channel for the production of content (mainly written) that helps the business grow and gain greater visibility online. 

It is quite similar to social media, emails, and other numerous marketing channels except that it is usually on the business’s website.

Business blogging refers to the marketing strategy of utilizing the business’ blog to grow and promote the business. 

The essence of business is to make a profit and expand. From the simple definition above, business growth is the major concern of business blogging.

Blogging works perfectly for both small businesses and big businesses, so don’t be discouraged if you are an up-and-comer. If you run a small business, blogging is your surest bet if you want to make it to the big league.

Having pointed those out, let us dive into the various reasons why every business should have a blog. These reasons pinpoint the countless benefits of blogging for business and marketing.

1.  Blogging keeps your audience informed about your business

This is one benefit of blogging for your business. Whether you sell a product or render a service, it is really necessary to constantly keep your audience in the “know”.

You have to inform them about the features of your products or services as well as any modifications in design or mode of service. 

You might also want to notify them of the latest trends or share a handful of tricks.

What better way is there to do that other than your blog? 

Ads are outrageously expensive in the long run and will leave a bad taste in the mouth of small businesses. Social media platforms are good too, but they can only go so far.

However, if the business has a blog, which is usually an integral part of the website, that would be an absolute playground for the business to churn out information for its audience.

The good news is that hosting websites and creating blog posts are incredibly affordable and easy in recent times ( Bluehost and WordPress, I gat ma eyes on y’all!).

With a blog on your business’ website, you can produce content often and on, at little to no expense, to the delight of your audience.

2. Blogging strengthens your SEO 

You call it SEO.

I call it WAR! 

Google and other search engines are almost as good as battlefields today. Except that there are no dead bodies lying around, thankfully.

Businesses need greater exposure and online visibility, so they constantly try to outrank one another on search engines. 

Statistics show that businesses with blogs get a whopping 55% more traffic than businesses without it.

Why?

Because, according to the rules laid down by the almighty search engines, blog content spikes the chances of popping up on result pages when searches related to the content are made.

Therefore, more blog content implies a greater chance of visibility.

It would be foolhardy for any business owner to ignore this benefit of blogging to business and marketing.

Search engines are besotted with new and informative content.

What else?

“Content is king”. If I had a dollar for every time I heard that…

These facts indicate that pumping out good content and observing the rules of search engine optimization help prove to search engines that your business deserves to be seen.

You can only accomplish this feat if your business has a blog.

Mind you, your SEO won’t just bump up overnight. It’s not a magic beanstalk, neither is it a bodybuilder on steroids (Yup! Disregard the image up there).

All good things take time and so does the traffic and exposure that your business craves.

3. Blogging supports your Email marketing strategy

Blogging helps you boost your marketing campaign. It does this by taking your email marketing scheme a rung higher.

If you consistently put out useful content on your blog, your audience will hold you in high regard and willingly sign up for your newsletters.

This will make it possible for you to fill them in on the latest improvements in your business and recent posts on your blog as well.

It is easy to downplay the importance of blogging to this marketing tactic, but that could be a fatal mistake.

I mean, it’s really easy to get people to sign up for your newsletters right?

WRONG!

People are suffering from information overload today, so whatever looks like more text to read is intimidating. 

However, if you have proven to be worth your salt in an industry that they care about, BOOM!… It’s a one-way ticket to more email subscribers.

4. A blog makes your website easily navigable

Having a website is good for a business, but having a blog on the website is a cherry on the top.

This is because a blog clothes the website and the business in general with extra professionalism!

Imagine reading an intriguing post on a website and having no way to find another post thereon. That would be frustrating, particularly if it is related to a subject that you care deeply about.

However, a blog makes internal linking a huge possibility. Internal linking is a fancy term for links from one page of a domain to another page within the same domain.

There are various benefits of internal linking, and some of them are:

• It helps with site architecture.
• Internal linking helps search engine bots in crawling and indexing a site.
• Also, it reduces a site’s bounce rate and increases the time spent on the site, as it links one meaningful post to the other.
• Additionally, it spikes a page’s importance (PageRank) in the eyes of search engines.
• It increases page views as the visitors easily surf from one page to the other.
• Internal linking helps spread links to other pages of your site, and this ups the ranking of each page on your site.
• Importantly, it boosts your website’s usability because the anchor texts point your readers to posts that they might find interesting.

All of these advantages are sure to cast a good light on your website and business in general. But that would only be possible if you make efforts to reap the benefits of business blogging.

5. A blog extends your customer service

Another importance of blogging to your business is the fact that it helps you hear from your customers much more than you would imagine.

Think about the number of times you’ve purchased a product, only for it not to give as much satisfaction as you had hoped for. 

Did you pick a phone to dial the customer care line?

Hardly ever! Most times, you’d just chalk it up as a bitter experience.

But a blog allows readers and customers to bare their hearts in the comments.

A blog takes a huge stride farther than a static website and regular customer reviews.

Your business blog subtly creates a highly effective two-way communication channel because it allows your customers to voice their thoughts.

Consequently, you gain insight into the expectations of your customers as well as the weaknesses of your product or service.

With such knowledge, you can then tie up all loose ends and effectively satisfy your customers.

6. Blogging assists your social media marketing

Businesses go all out to promote themselves and gain greater visibility. Marketing takes different forms and could be via ads, email, or on social media platforms.

Social media marketing is an excellent strategy, but it has its pitfalls. Sometimes, you could run short of ideas for content creation.

Would you employ professional content creators? That’s okay, but keep an eye on your purse.

A blog would, however, be helpful to your marketing and it can accomplish this in various ways. Let’s consider a few.

• A blog makes it easy for your posts to be shared on social media through social share buttons that are powered by plug-ins.
• Quotes from your post can be posted on social media to awaken the interest of your followers.
• Linking your posts to social media favors your SEO because it helps search engines identify your site as authoritative.
• It helps improve your marketing strategy on certain platforms such as Pinterest. 

This is a textbook example of how a blog can help your business and marketing.

7. A blog indicates that you are an authority in your industry

A blog on your website acts as the face of your business. So, it will prompt you to be up and doing about the information and facts on your posts.

You have to constantly provide content that caters to concerns in your niche. You also have to learn how to write captivating and engaging posts.

To put out meaningful content, you are pushed to learn more about the business. This makes you the go-to resource person for customers and readers in the industry.

This is because thought leadership is a thing.

The outcome? An upward spiral!

Positioning yourself as an expert in your business through your blog reveals your depths of knowledge and compels prospective customers to patronize you.

For instance, if you want to learn how to market your business, chances are that you’ll end up on Neil Patel’s blog where you’ll be fed fat with tons of relevant details. 

Later on, if you happen to need a marketer for your business, he’ll most probably be the first to come to mind.

The truth is that customers want to work with experts. 

You can prove to be an authority in your industry by writing deeply researched posts, or highly opinionated posts that stir up ideas. 

Better yet, you could share some tips and tricks to aid other people in the industry. Psst… almost every mom who cares about blogging and working from home knows the name, Elna Cain.

Don’t be intimidated by the task it might involve. You don’t have to read every text in the world. A fair measure of discipline will get you there.

8. Blogging helps your business compete favorably

Your business needs a blog if it must favorably compete or even outperform other businesses in the industry. 

Let’s admit it. Other businesses are vying for the attention of your current and potential customers. 

The benefit of blogging in this instance is that it can help you magnify your products and services. 

You could blog about the strengths of your products while subtly highlighting the weaknesses of your competitors’ products. 

Be careful not to name names though.

It’s an entirely fair move in business.

All is fair in love and war (as long as you don’t make any malicious or defamatory moves).

I’ve got three words for you.

COMPETITION IS STIFF!

A sure way to keep your head above the water is to embrace business blogging for your good. 

9. A blog teaches you about your audience

It’s impossible to know all about your audience. The best you can do is keep up with them.

This is mainly because interests, trends and culture change like the seasons.

Having a blog makes keeping up with your audience fun. 

This is achieved through observing their comments on your blog posts, their feedbacks on your website, and effectively utilizing search engine analytics such as Google Analytics.

Customers can also give reviews about your products and services on your blog.

Do you know that your audience can also serve as a source of ideas?

 Many businesses have cultivated the habit of asking their audience to indicate what they would want to know more about in the comments section.

This helps the business figure out what piques the audience’s interest, what makes them tick, as well as what will boost engagement with them.

10. Blogging is an effective tool for lead generation and conversion

Lead generation means the process of identifying and grooming a potential customer for a business’ products or services.

Conversion means getting a customer to do what you want him or her to do in furtherance of your business goals. It could be to buy a product, sign up for newsletters, or download a particular file.

So, how does blogging play a part in fostering these?

If your blog post is filled with worthy content which captures the interest of your audience, you are halfway towards meeting your goal.

A good blog post always contains a call-to-action that urges the audience to do what you want. Also, most blogging platforms have tailored their layout to optimize conversion.

So whatever it is you want, whether it is for your audience to buy an online course, get a consultation and a quote for your services, your blog can help you accomplish it.

Statistically speaking, consumers are 131% more likely to purchase from a company immediately after reading quality content provided by the brand.

As if this isn’t enough, research has further shown that blogs that publish 15 posts monthly convert about 1200 new leads.

Every business should get a piece of this pie.

11. A blog generates inbound links to your site

Your blog is sure to catch the attention of other businesses in your industry or other related industries.

These other businesses in their blog posts will eventually refer to posts on your site. These links coming back to your site are termed inbound links. 

The inbound links have various benefits which include:

• Driving more traffic to your site
• Juicing up your website’s SEO
• Increasing awareness for your brand
• Building networks and public relations
• Developing mutually beneficial relationships with other businesses

Without a blog, your business would be missing out on all these goodies. Businesses that blog generate 97% more inbound links than those that don’t.

These businesses that have such inbound links will be miles ahead of their counterparts who aren’t reaping the benefits of blogging.

12. Blogging is beneficial for branding your business

“Branding” is one of the most used words in the business sphere today.

This is due to its relevance. It implies the practice of promoting and differentiating a business by utilizing a distinctive name, symbol, color, design, or even tone.

Blogging helps with branding for your business because it gives your business a voice.

Through your blog, you can communicate your thoughts and ideas about issues in the industry. 

Your blog can also serve as a platform for you to effectively communicate your beliefs, values, and ideals. 

It is an avenue for you to sensitize the audience to your tone as you are at liberty to speak in a manner you deem fit.

Consequently, your blog can help you reap the benefits of branding which include:

• Separating you from the crowd
• Indicating that you mean business
• Boosting customer loyalty
• Defining and supporting your business strategies and goals
• Helping with referrals

13. A blog creates an impressive return on investment for your business

Setting up a website and a blog for your business in recent times is relatively cheap. Additionally, they are easy to use.

With all the conversion and exposure that they can bring to the business, it is worth it.

This research shows that companies that optimally utilize their blogs are more than 10 times more likely to have a higher marketing return on investment.

The return on investment will be made. Just keep making the most of your blog. It might take some time. All good things take time (can i say that one more time?).

14. Blogging is relevant to digital marketing 

Almost every business today is trying to get on the digital marketing bandwagon.

Digital marketing means what it says- marketing via digital channels.

To fully utilize the digital channels in a business’s marketing, social media, email, websites, and blogs must be adequately harnessed.

The various channels have their strengths and weaknesses, with one’s strengths making up for the other’s weaknesses. Failing to implement a blog in your marketing strategy would be nothing short of a clog in the wheel.

15. A blog activates the creativity you need in business

All the feedback gained from your blog posts can give you ideas. They can adequately inform you about your customers’ preferences, thoughts, tips, and expectations.

The smartest thing you can do with all these details is to readjust and remodel as required to properly satisfy your audience.

Business is all about evolution, and a blog helps you make informed decisions in your evolution journey. 

Without such nuggets gotten from the feedbacks and blog comments, your business just might evolve into irrelevance and extinction.

Or, you might just be at the mercy of your competitors, trailing behind and copying whatever design you see them adopt. This strategy is enough disgrace in itself, and your business doesn’t deserve such a loss of credibility.

16. A blog helps your business initiate demand

Another benefit of blogging to your business is the fact that it can be used to create demand even before the product hits the stands.

The secret lies in the fact that blogs can serve as regular ads that we see on TV and online. 

Speaking candidly, most of the trendy products that record outrageous numbers of sales are products that we can perfectly do without.

Life was going on smoothly without them and nobody complained. 

Then, aggressive ads and campaigns started popping up here and there (keep the Apple iPods in mind). Next thing you know, there’s a craze and people can’t wait for the products to be released.

Once the products are released… BOOM! Sold out! 

On the first day!

You’d love to have such a success story in your business, right?

So, if you blog regularly about this fantastic product of yours that is soon to be released, you can lure your audience into seeing why they need it.

If you do that well enough, you just might find them itching to make orders even before the product is released. 

17. A blog helps your business create value

Customers are not robots.

Trust me when I say they have experienced enough waves of marketing to last them a lifetime. Any business which constantly puts salesy stuff in front of its customers will seem desperate.

Desperation sucks!

Also, your audience needs to feel the warmth of your concern for consumers in that industry. Your blog helps you build trust and a sense of belonging.

If you employ your blog appropriately, then don’t worry about the sales, because customers will keep buying.

Personally, my business is freelance writing, and I render various kinds of writing services. A splendid way to display my samples is through my blog.

Immediately you think about starting a business, think about blogging as well, just as I have.

Are there other benefits of blogging that you know? Has blogging boosted your business? What are your thoughts?

Let me know in the comments.

Also, please share this post. It just might be what a business owner somewhere needs.